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Capturing fresh leads continues to be a top objective of successful marketing teams. Our approach was to create a series of marketing materials with a consistent message and drive consumers to purchase solutions that fit their business.


Titronics 2008 Product Catalog

Titronics 2008 Product Catalog :: Second Edition
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A 12 page catalog was created as the central marketing piece that contained key information for potential customers. The catalog was a mixed format where “articles” about each of the core technologies were presented along side a “catalog” page with specific product information.

Offering a free catalog in our print advertisements and on our website spurred a 40% increase the number of leads generated on a monthly basis. The increase in leads allowed the sales team to engage and qualify and most importantly identify our potential customers. This catalog campaign resulted in a 28% increase in sales revenue.


Direct Mail Postcard

Direct Mail Postcard :: use arrows to navigate images Direct Mail Postcard :: use arrows to navigate images
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Our postcard direct mail campaign was designed to reach a targeted group of chiropractic professionals within the healthcare industry. The project was designed to build the company brand and raise awareness of product offerings. The larger goal of the campaign was of course to generate leads, thus increasing sales. Success was measured by comparing the cost per lead generated among all other forms of print marketing employed by the company. The campaign resulted in a lower cost per lead than any other campaign previously used by the company.


Direct Mail Postcard

Direct Mail Postcard :: use arrows to navigate images Direct Mail Postcard :: use arrows to navigate images Direct Mail Postcard :: use arrows to navigate images
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This slightly older postcard shows a series of 2 variations of the direct mail postcards that were send to different demopgraphics to test response. This was the company's first direct mail piece. Unfortunately no sales tracking data is available for time period to demonstrate the effectivness of the campaign.